29.07.2026 / 15:58

Tinatin Berdzenishvili - International broadcasts that we cannot buy will be more and more, because the price of licenses is increasing, while the budget of the Public Broadcaster is decreasing - the Champions League will return again, if we decide that it is necessary

Tinatin Berdzenishvili - International broadcasts that we cannot buy will be more and more, because the price of licenses is increasing, while the budget of the Public Broadcaster is decreasing - the Champions League will return again, if we decide that it is necessary

International broadcasts that we cannot buy will be more and more, because the price of licenses is increasing, and the budget of the Public Broadcaster is decreasing - the Champions League will return again, if we decide that it is necessary strategically, - Tina Berdzenishvili, the Director General of the Public Broadcaster, stated.

According to her, the price of licenses is increasing, and the budget of the Public Broadcaster is not following it.

“International broadcasts, which we cannot buy, will be more and more. Not only us (we cannot be an exception), all public broadcasters in Europe are losing sports licenses, because the price of licenses is increasing, and the budget of the Public Broadcaster is decreasing, it does not remain the same. The price is increasing and increasing, and our budget is not following it.

Yes, this is a very tough business that has no rules. The price is increasing so much that we cannot follow this price. Of course, there is competition. Competition is not only in politics. Competition is also in commercial matters, such as sports. If commercial television has the opportunity to also look after Georgian sports, I am only happy.

Georgian sports will definitely be strengthened on our channels. We will not lose international broadcasts, the Champions League will return again, if we have the opportunity and if "we will strategically decide that this is necessary," Berdzenishvili said.